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Reading the posting · Part one of three

Three people wrote that job posting. Only one of them knew the job.

Written by someone who interviews for global-company roles, and once sat exactly where you sit.

It is eleven at night and you are counting.

Seven requirements. You have four, and a half of a fifth if you are generous with yourself, which at eleven at night you are not. You read the list one more time to see whether it improves. It does not. You close the tab and open another one, and the next posting looks almost exactly the same, which is its own kind of discouraging.

Here is the thing nobody tells you at that moment. You are reading the document as though one person sat down and described a job. That is almost never what happened.

A posting is assembled, not written

In most companies a role begins with a short, specific message from a manager. Something like: I need someone who can take over regional reporting, because it currently lives in two systems and a spreadsheet, and the person who understood the spreadsheet has left. Three sentences, written by the only person in the building who actually knows what the work is.

That message then goes to recruiting, where it becomes a posting. Requirements get added, because a hundred people are about to apply and someone needs a defensible way to cut ninety of them. Years of experience appear, rounded to a number. A degree line appears. A tools list appears. Then the template supplies the rest — the paragraph about a fast-paced environment, the benefits block, the equal-opportunity statement, the line about other duties as assigned.

By the time you read it at eleven at night, the manager's three sentences are in there somewhere. They are usually not at the top. They are frequently bullet number six.

The awkward lines are the job. Everything else is packaging.

How to tell the three authors apart, in about ninety seconds

The template
Test: copy a phrase, put it in quotation marks, and search the company's own careers page. If the same sentence appears in three unrelated postings, it is furniture. It was written by nobody, for everybody, and it tells you nothing about this role.
Recruiting
Test: is it countable? Five-plus years. Bachelor's degree or equivalent. A comma-separated list of tools. Round numbers describing a human being are almost never written by the person who needs the work done. These lines exist to make a large pile into a small pile, and to be explainable afterwards.
The manager
Test: is it too specific to reuse? "You will spend the first quarter untangling how we report revenue by region." "Comfortable when nobody has decided yet." "Our data lives in three places and one of them is a spreadsheet." Slightly awkward. Faintly embarrassing. Unmistakably from somebody's actual Tuesday.

Once you have seen this, you cannot unsee it. Most postings have two or three manager lines and thirty lines of everything else.

Why the manager's lines are the entire document

Consider what the process looks like from the other chair. A manager loses someone, or gets funding for a headcount, or inherits a problem. They write the honest version. What comes back from recruiting is longer, safer, and mostly not what they said — and they approve it anyway, because they have their own job to do and an empty seat is worse than an imperfect posting.

So the original pain never leaves the document. It just stops being where you are looking. You are counting the countable lines, which were written by someone who does not have the problem, for the purpose of reducing a pile.

What to do with them

Deciding whether to apply. Judge yourself against the manager's lines, not the countable ones. If you can speak to two of them from something you have personally done, that is a stronger position than matching six requirements you have only adjacent experience with.

Deciding what to write. The manager's lines tell you which two things in your history matter here. They go first. Everything else on your page is context for those two.

Deciding what to ask. Take one manager line and hand it back as a question in the first call. "It sounds like reporting is spread across a few systems at the moment — is that the first thing this role picks up?" Recruiters relay that kind of question upward, and it is the shortest available route to being remembered.

When there are no manager lines at all

Sometimes you go through the whole posting and every single line is either countable or reusable. That is information too, and it is worth taking seriously. It usually means one of three things: nobody has thought hard about this role yet, nobody urgently needs it filled, or the posting exists to collect résumés for later.

Treat it accordingly. Apply if applying is cheap. Do not build your week around it.

What this does not do

Reading a posting well does not create work authorization you do not have, or years you have not lived, or a location you are not in. It does not tell you whether you will get this one. Anyone who claims otherwise is selling something.

What it changes is narrower and more useful: which evenings you spend, and what you are able to say in the first ten minutes when somebody finally calls. Most applicants arrive having read the packaging. Arriving having read the job is a much rarer thing than it should be.

Reading the posting — a three-part series Part one · Three people wrote that job posting (you are here) Part two · Stop asking whether you're qualified → Part three · Everyone tells you to apply anyway. Nobody tells you which ones. →

The two lines that matter are usually the ones you left off your résumé

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